Screen Wars
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Screen Wars
45. Frost Prioleau on Empowering Local Businesses with CTV
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crossscreenmedia
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Episode 45
Frost Prioleau, CEO of Simpli.fi, joins Michael Beach to discuss the unique needs of local advertisers, the convergence of performance and branding in CTV, and the challenges of optimizing creative delivery and measurement.
Want the latest insights from around the video advertising industry? Subscribe to our weekly State of the Screens Newsletter here: https://content.crossscreen.media/sots-newsletter-signup