Screen Wars

27. HyphaMetrics CEO Joanna Drews on TV Measurement and the Oracle of Truth

crossscreenmedia Episode 27

Joanna Drews, Cofounder and CEO HyphaMetrics, joins Cross Screen Media CEO Michael Beach to share her thoughts on using next-generation technologies to close the gap in cross-screen measurement and how zero-party data could re-shape the video ad landscape.

 

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